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"Named for the smallest unit of measure. Because that's where quality lives."
Best Sellers
“
I've worn this kurta every single weekend since I bought it. My wife keeps trying to steal it.
Arjun, Bangalore
Verified buyer
Shop the look
Men's baggy shirt
Rs. 2,449.00
Men's cargo pants
Rs. 1,949.00
The details you don't notice until you do.
The way it sits on your shoulders. The softness after the third wash. The button that never loosens. That's where we spend our time.
We make everyday clothing with the kind of finishing that most brands charge three times more for. And we think you can tell the difference.
Shirts & Kurtas
Dresses & Jumpsuits
Co-ord Sets
Tops & Layers
Bottoms
New arrivals
Common questions
We recommend checking the size guide on each product page — measurements are specific to the garment. If you're between sizes, size up for comfort. Still unsure? Message us on WhatsApp and we'll help you pick.
We recommend checking the size guide on each product page — measurements are specific to the garment. If you're between sizes, size up for comfort. Still unsure? Message us on WhatsApp and we'll help you pick.
3-7 working days across India. Metro cities usually faster. You'll get tracking via WhatsApp and email once it ships.
3-7 working days across India. Metro cities usually faster. You'll get tracking via WhatsApp and email once it ships.
Yes — easy returns and exchanges within 7 days of delivery. Products must be unused with tags intact. Refunds are processed in 5-7 working days.
Yes — easy returns and exchanges within 7 days of delivery. Products must be unused with tags intact. Refunds are processed in 5-7 working days.
COD is available for select pin codes — you'll see the option at checkout if your area is covered.
COD is available for select pin codes — you'll see the option at checkout if your area is covered.
Most pieces are best hand-washed in cold water with low iron. Specific care instructions are on each product page and on the garment label. The fabrics get softer with washing.
Most pieces are best hand-washed in cold water with low iron. Specific care instructions are on each product page and on the garment label. The fabrics get softer with washing.