About US Image
About US Image

We named ourselves after the smallest unit of measure.

Because that's where quality lives.

Not in the tagline or the lookbook — in the stitch you don't notice until you run your hand over it. In the weight of a button. In the way a collar sits without you adjusting it. In the fall of a hem that was measured, not guessed.

Inch-e exists because we believe what separates clothes you keep from clothes you forget is what happens at the scale most brands skip.

You shouldn't have to choose.

Indian fashion today asks you to pick two out of three: great design, good quality, or a fair price. You can get beautiful clothes that fall apart. You can get well-made basics that bore you. Or you can pay four times what something should cost for both.

We started Inch-e because we thought all three should come standard.

Everyday clothing. Extraordinary detail.

We make kurtas, shirts, dresses, co-ord sets, bottoms and layers — the clothes you wear most often. Each piece is handmade with embroidered details, considered fabrics, and finishing that rewards a closer look.

We design for Indian weather, Indian body types, and Indian lifestyles. Not for a mood board or a runway — for your actual Tuesday morning and your actual Saturday night.

Our fabrics are chosen for how they feel on your skin, how they breathe in the heat, and how they age with wear. Our prices — ₹1,999 to ₹5,999 — are honest because we'd rather you buy three things you love than one thing you resent.

Every Inch-e piece is made to become a repeat favourite.

Not a one-time outfit. Not something that lives in the back of your closet. The kind of clothes you reach for first, pack for every trip, and feel a little possessive about when someone asks to borrow them.

That's the only metric we care about: do you wear it again?

Every inch matters.